Professional writer Dave Young, who offers press release writing and professional writing services through his company Young Copy, touches the finer points of developing a great ad slogan on Young Copy Blog.
Case in point is SingleHop’s slogan:
We Manage IT Differently.
A good slogan can be difficult to conceive but very rewarding for any company. The play on “IT” must be working well as Peer1 uses a similar theme in their tagline, “We get IT.” It definitely sticks in your head.
I look forward to Dave’s other discussions on this topic.
A bonus for CB readers:
Slogans don’t always translate well, as evidenced by Jim O’Rourke’s list of favorite culturally-sensitive slogans and mottos. Here’s one example:
An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit. Instead of “I saw the Pope” (el Papa), the shirts read “I saw the potato” (la papa).
(Note that the above potato boy image is actually the face of Swee Hock Foodstuff. We will touch on effective mascots another day.)