It’s no secret that even Starbucks, long an economic barometer of the disposable income of the United States and the greater world, has come on tough times of late, shutting 600 stores and slashing new store openings around the globe.
No wonder, then, that one of many proposed changes in store for the company is the [...]
A fresh identity was unveiled today at the Beijing Olympic Games by Bell Canada, the largest telecommunications company in Canada with a storied history. The company debuted the brand with a TV spot this morning at the Olympics, featuring just music and images, sans voiceover.
Bell goes back to basics with a stripped down, decidedly straightforward logo.
Ditching [...]
Straight out of Pork Magazine comes news that Cargill Meat Solutions has launched an antibiotic-free pork brand, sourced from hogs grown in the Midwest free from antibiotics, growth stimulants, and hormones. The brand, Good Nature, was introduced this month to retail and foodservice operators, along with a snazzy website. The identity itself is a friendly but generic-looking eco-style [...]
Professional writer Dave Young, who offers press release writing and professional writing services through his company Young Copy, touches the finer points of developing a great ad slogan on Young Copy Blog.
Case in point is SingleHop’s slogan:
We Manage IT Differently.
See Dave’s analysis.
A good slogan can be difficult to conceive but very rewarding for any company. [...]