A fresh identity was unveiled today at the Beijing Olympic Games by Bell Canada, the largest telecommunications company in Canada with a storied history. The company debuted the brand with a TV spot this morning at the Olympics, featuring just music and images, sans voiceover.
Bell goes back to basics with a stripped down, decidedly straightforward logo.
Ditching [...]
Professional writer Dave Young, who offers press release writing and professional writing services through his company Young Copy, touches the finer points of developing a great ad slogan on Young Copy Blog.
Case in point is SingleHop’s slogan:
We Manage IT Differently.
See Dave’s analysis.
A good slogan can be difficult to conceive but very rewarding for any company. [...]