Collaborative Branding (CB)

Posts Tagged ‘starbucks

11 Aug, 2008

Reinventing Starbucks

Posted by: Eric In: Branding

It’s no secret that even Starbucks, long an economic barometer of the disposable income of the United States and the greater world, has come on tough times of late, shutting 600 stores and slashing new store openings around the globe.
No wonder, then, that one of many proposed changes in store for the company is the [...]